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Consider, for example, a study showing that whether or not people exercise is statistically related to how happy they are—such that people who exercise are happier on average than people who do not. This statistical relationship is consistent with the idea that exercising causes happiness, but it is also consistent with the idea that happiness causes exercise. Perhaps being happy gives people more energy or leads them to seek opportunities to socialize with others by going to the gym. The second reason that correlation does not imply causation is called the third-variable problem. Two variables, X and Y, can be statistically related not because X causes Y, or because Y causes X, but because some third variable, Z, causes both X and Y. Similarly, the statistical relationship between exercise and happiness could mean that some third variable, such as physical health, causes both of the others.
What are the main problems with correlational research?
Correlational research allows researchers to identify whether there is a relationship between variables, and if so, the strength and direction of that relationship. This information can be useful for predicting and explaining behavior, and for identifying potential risk factors or areas for intervention. A correlation coefficient is a statistical measure that quantifies the strength and direction of the relationship between two variables.
Correlation and causation

These findings converge with the self-reports from Studies 1–2 to further demonstrate that most people are reluctant to reach out to an old friend. In addition, the two interventions designed to encourage reaching out, by changing people’s thinking about the act, were unsuccessful. Study 1 revealed that the majority of people have lost touch with a friend they care about, but report neutral feelings, at best, about reaching out to their old friend. Further, people acknowledge that a wide range of barriers prevent them from reaching out and few reasons warrant them reaching out. These hesitations are notable in light of participants reporting that they expect themselves and their message to be well-received.
Study 6
This hesitation is problematic given that reaching out to old friends offers one meaningful route to social connection and, in turn, greater well-being. One possibility is that old friends feel a lot like strangers, and therefore reaching out to an old friend might activate the same apprehensions that people have about talking to strangers. While this premise is grounded in common sense and psychological theory34, additional research is needed to test the extent to which these misestimations translate into refraining from engaging in the behaviour.
Exercise
Pearson’s r is a good measure only for linear relationships, in which the points are best approximated by a straight line. It is not a good measure for nonlinear relationships, in which the points are better approximated by a curved line. Figure 6.5, for example, shows a hypothetical relationship between the amount of sleep people get per night and their level of depression. In this example, the line that best approximates the points is a curve—a kind of upside-down “U”—because people who get about eight hours of sleep tend to be the least depressed. Those who get too little sleep and those who get too much sleep tend to be more depressed.
Study 7
Social Psychology Research Methods - Verywell Mind
Social Psychology Research Methods.
Posted: Mon, 06 Nov 2023 08:00:00 GMT [source]
Researchers Robert Levine and Ara Norenzayan used naturalistic observation to study differences in the “pace of life” across countries (Levine & Norenzayan, 1999). One of their measures involved observing pedestrians in a large city to see how long it took them to walk 60 feet. For example, people in the United States and Japan covered 60 feet in about 12 seconds on average, while people in Brazil and Romania took close to 17 seconds. The key is to collect data from a large and representative sample to measure the relationship between two variables accurately. The correlation coefficient ranges from -1.0 to +1.0, where -1.0 represents a perfect negative correlation, 0 represents no correlation, and +1.0 represents a perfect positive correlation. When examining how variables are related to one another, researchers may find that the relationship is positive or negative.
2 Assessing Relationships among Multiple Variables
Grocery shoppers putting items into their shopping carts, for example, are engaged in public behavior that is easily observable by store employees and other shoppers. To identify correlational research, look for studies that measure two or more variables and analyze their relationship using statistical techniques. The results of correlational studies are typically presented in the form of correlation coefficients or scatterplots, which visually represent the degree of association between the variables being studied. Another important use of complex correlational research is to explore possible causal relationships among variables. This might seem surprising given that “correlation does not imply causation.” It is true that correlational research cannot unambiguously establish that one variable causes another. Complex correlational research, however, can often be used to rule out other plausible interpretations.

For example, with demographic data, we generally consider correlations above 0.75 to be relatively strong; correlations between 0.45 and 0.75 are moderate, and those below 0.45 are considered weak. For this kind of data, we generally consider correlations above 0.4 to be relatively strong; correlations between 0.2 and 0.4 are moderate, and those below 0.2 are considered weak. A correlation of –1 indicates a perfect negative correlation, meaning that as one variable goes up, the other goes down. A correlation of +1 indicates a perfect positive correlation, meaning that as one variable goes up, the other goes up. When one or both variables have a limited range in the sample relative to the population, making the value of the correlation coefficient misleading. While correlational research has its limitations, it is still a valuable tool for researchers in many fields, including psychology, sociology, and education.
Correlation vs. Causation
The same is true of the study by Cacioppo and Petty comparing professors and factory workers in terms of their need for cognition. Most complex correlational research, however, does not fit neatly into a factorial design. Instead, it involves measuring several variables—often both categorical and quantitative—and then assessing the statistical relationships among them. These included their health, their knowledge of heart attack risk factors, and their beliefs about their own risk of having a heart attack. They found that more optimistic participants were healthier (e.g., they exercised more and had lower blood pressure), knew about heart attack risk factors, and correctly believed their own risk to be lower than that of their peers.
In Study 1, we saw that, although losing touch with a friend is an extremely common experience, most people express neutral or negative feelings about the prospect of reaching out to reconnect, citing several barriers and few reasons to do so. In Study 2, people were more willing to hear from vs. reach out to an old friend, which is consistent with the idea that people are especially hesitant about initiating contact, not about reconnecting. In Studies 3 and 4, we provided people with an opportunity to actually reach out to an old friend, and mitigated or removed several commonly cited barriers.
Research on relational mobility suggests that in some contexts it is adaptive to have a wide network of weaker relationships, whereas in other contexts it is adaptive to maintain a smaller network of close relationships49. Future work could therefore expand this investigation to other cultural and socioeconomic contexts, which may differ in the extent to which they allow relationships to lapse, and value reconnecting when they do. People recognize that relationships are an important source of personal meaning and well-being10,11, yet life can get busy and compel various relationships to fade or be put on hold.
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